Mac Lipstick

Who invented lipstick? This is hard question, but there are some historical sources which inform us that lipstick has been used since Antiquity.

XV-XVI centuries: in Europe, cosmetics were used only by aristocrats. Italy and France have become centers cosmetic industry. France has perfected the art of perfumery, but also led to the creation of a deadly weapon: If you replace the lead in powder with arsenic, the girl was using it would soon die.

Foreign Affairs: cosmetics are widely used, except only the very poor classes; eye shadow and Mac lipstick were used as a symbol of youth, wealth and welfare. The books and recipes on preparing and applying cosmetics were in great demand. This is when make up artists discover professional and luxurious recipes for cosmetics and wine or milk baths.


Nineteenth century: the New France. There is developing chemical processes for replacement of natural flavorings methods. Beauty products were based on scientific research. Zinc oxide begins to be used in facial powder, replacing mostly mortally mixtures of lead and copper, used previously. Other poisonous substances are still used in eye makeup (sulphate of lead and antimony), outline the lips (sulphate of mercury) and eye glitter. It is important to look good! Cosmetics and makeup products are designed to improve the beauty of the body and are used in addition to simple daily hygiene.

Use of cosmetics, including Mac lipstick is widespread among women, especially in Western countries. From now on, the cosmetic industry has continuously developed, and new products appear, with the most varied uses. In the United States, marketed cosmetics are subject to the laws on food safety and quality. Queen Victoria declared that makeup usually use "indecent". Makeup was considered vulgar and especially for actors and prostitutes.



In the early XXI century, the cosmetic industry is driven by multinational corporations and brings profits of billions of dollars. During World War I, cosmetics were already currently used in Western countries (although in Nazi Germany were prohibited). In Japan, geishas used Mac lipstick made from sunflower petals, crushed, to enhance the lips, brow and eye contour. Mac lipstick contains beeswax, a softer version of hair wax, used by the sumo fighters as a foundation. They colored their face and neck with cream and white powder, making the eyes red and the nose increase. When the special and she graduated geishas gained independence in the official ceremonial, they painted their teeth black.

Modern cosmetics are aiming to keep the youthful appearance and, in some measure, exciting the skin. Cosmetics, currently, appear in multiple forms, from Mac lipstick and lip gloss (used for coloring the lips, with a role in sexual stimulation), foundation, powder and blush (used for coloring the face, with games of lights and shadows that hide small defects, creating a feeling of freshness) mascara (which help to enhance the eyelashes and eye contour, adding fresh face eye size) and ink the eye and the eye shadow (eye) to nail polish (for decorating fingers and toes).



Now, we see that the cosmetics industry is dominated by a small number of multinational companies, all having its beginnings in the first decades of last century. Cosmetics already passed the limit of simple retouching in physical appearance, reaching high change appearance, such as theatrical makeup used by players to get inside the characters' roles. With makeup get many special effects, especially if we consider the roles in which the actor is completely disfigured by the use of makeup effects. Cosmetics are used in medical treatments, with their help being combated some diseases.



America 1920: cosmetics and aromas are produced and start to be bought. Now is the time to give up the image of Victorian women and to arrange and use cosmetics. People are interested, and cosmetics production was provided and developed counties stores / chain stores.

1927: Chemical methods for waving hair, more expensive, were invented for women who wanted to enjoy their natural hair.

1930 movie stars Mary Pickford, Theda Bara and Jean Harlow began to influence the style and use makeup. Finally, white look was replaced with the bronze, and the use of Mac lipstick.

In 1935 Hollywood makeup inserted "pancake" type so that actors (and especially actresses!) looked good in movies.

1950: the dawn of modern cosmetics business. Face powder and makeup, oils and aromas are still produced, is essential for new ones. Sponsors feature films from radio broadcasts television ads.

1960: In the perfume industry, this is a period of change, but not necessarily a good one. Egyptian makeup of purple lips and eyes return, butterflies are painted on various body parts. Let's not forget the fake eyelashes. Make-up "food" returned to botanical ingredients: vegetables (carrots) are combined to create the return to a natural appearance, smell and attitude.



1970: Some ingredients are not used in cosmetics to protect the species to extinction and other species are used in the laboratory on guinea pigs. This was the beginning of the numerous environmental movements that require cosmetic industry answers to questions like "What do you do with these poor innocent puppies and rabbits, to improve the cosmetic?".

1980-present: The solution is the variety of the new look, cosmetics and facial makeup rest together to help form a huge industry with sales of over 20 billion dollars annually. General store or at the districts, since the first half of 1950, is able to keep the hottest products and brands of the moment, and have inventory "past" if products "run" once the shelves.

There exist more products, more brands, more advertising, higher incomes and an increased demand for products in stores, television and internet. Name of the game is now "e-tailing". The consumer can buy virtually any product, color, number, brand; product is shipped, usually within 24 hours. Often, it is less time lost than a "journey" through the mall. Convenient factor of your understanding of e-tailer does more.